Partner Research: Agentic Organizations | Hotwire

Agentic Organizations: Redefining Teams and the Marketplace

As we enter 2026, the boundary between human and machine agency is dissolving. Organizations are no longer just using AI; they are orchestrating a shared cast of humans and autonomous agents.

Launched at a high-level discussion hosted by Hotwire with Page participating during the World Economic Forum 2026 in Davos, this report explores a world where AI is shifting from a background tool to an autonomous force. Based on a survey of 900 global professionals and expert interviews, the research maps the emergence of "Agentic Organizations"—entities where the capacity to act and influence outcomes is increasingly shared with machines.

The Internal Shift: The Agentic Enterprise

Inside the organization, AI is moving through three phases: Assist, Share, and Autonomy.

• Shared Agency: 21% of professionals already view AI as a colleague, and 14% describe it as a decision-maker.
• Empowerment vs. Erosion: While 69% of workers feel more empowered by AI, 56% believe it could perform most or all of their job within five years.
• Management Comfort: Strikingly, 43% of respondents would be comfortable being managed by an AI that assigns tasks and reviews performance.

The External Shift: The Agentic Brand

In the marketplace, brands are increasingly speaking to the machines that speak to people.

• The New Customer Interface: 82% of consumers rely on AI tools for shopping, travel, or entertainment decisions.
• Autonomous Commerce: One-third of consumers would trust an AI assistant to make purchases on their behalf without checking every step.
• Generative Engine Optimization (GEO): Brands must now optimize for "algorithmic gatekeepers" who interpret, filter, and prioritize what customers see.

Go Deeper: Actionable Page Frameworks

To navigate this transition, members can leverage current Page thought leadership:

• Defining the "Human Premium": As AI scales execution, the work remaining for humans is what requires emotional complexity and moral imagination. Review The Human Premium to identify "Non-Delegable" tasks for your team from our partners at the Scriptorium Initiative.

Special Thanks

We would like to thank our partner Hotwire for hosting this thought-provoking session at Davos and for their partnership with Page in helping leaders define the future of human-machine collaboration.